Creative Storytelling to Influence the World
Finding Your Brand's Origin Story: Worksheet
Use this Worksheet to expand your Marketing Tool Kit. Find and refine your brand or business’ Origin Story by reading the short Fact Sheet, then answering a few questions.
Potential and current clients and customers are considering your business’ influence on the world now more than ever! In this highly competitive market, it’s never been more important for you to know how your brand or business’ attributes differentiate you from your competitors. It is just as important to know how your brand or business’ offerings connect meaningfully to your client’s or customer’s personal and worldly concerns.
Knowing Your Origin Story is, in essence, Knowing Your “Why?” Once you have the precise verbiage, you can translate your, “Why Did I Create This Business?” into “Why You, the Client, Wants to Be a Part of It!”