By Angela Somma
April 7, 2023
A current guide to marketing strategies to stay up-to-date on 2023 trends and tools for increasing engagement and sales.
New and long-standing businesses are facing challenges like never before. In a highly competitive and fast-paced modern technological market, it is vital to have a firm grasp on the emerging, as well as the tried-and-true strategies, tasks, and tools available to further business growth.
Here are some basic tips and tools to a current marketing strategy:
Brand Basics
The first step to understanding a marketing strategy is having some key specifics solidified about your brand.
Being able to identify some personalized aspects, such as Your Brand Origin Story, Your Brand Mission, and Your Core Audience, you can begin to strategize how to utilize your Brand Specifics to increase interest and traction in your business. By illuminating the personal identity and expression behind Your Brand Vision, Your Brand Voice, and Your Key Differentiators, your brand stands above your competitors in a world of marketing noise.
Check out Core Creative Influence Writing’s easy-to-use Worksheets available in the Marketing Tool Kit for helpful resources.
Brand Specifics
The next step to a successful marketing strategy in 2023 is to make sure your appearance and aesthetic are up-to-date, clean, and is clearly displayed in and around your business and brand presence.
Having cohesive and concise imaging and stylized content such as Your Brand Logo, Your Brand Colors, and Your Brand Imagery will elevate your business and brand from basic and unfamiliar to a household name.
The image you present to the world must catch the eye of Your Core Audience. Once your branding style and imagery are forward-focused, it becomes easier to Explore New Mediums and create hyper-personalized communication.
Core Creative Influence Writing’s easy-to-use Worksheets are available in the Marketing Tool Kit for help determining and communicating the modernity of your brand or business’ style.
ABOUT THE WRITER
Angela Somma is a professional creative developer and writer since 2000, focused on creating communication strategies and solutions for clients that enable them to connect more effectively with their target audience and grow their businesses.
Specializing in copywriting, editing and creative project development, Angela provides safe and conscious content for all persons of all identities, diversities, ethnicities, orientations, and abilities.
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